People usually follow the formula of « Keyword Phrase

• You just simply want to be using your target keyword at different places within your entire article, without trying to sound spammy.
• So if you link to other pages on your website using the right keywords, it may be a signal for Google to rank them higher for these keywords.
• Alternatively, if you definitely won’t be selling the product again, consider redirecting customers to products that are in stock.
• Highlight what’s unique about your article and include your main keyword.
• This metric tells you how effective the site content is at keeping visitors on your site.
• Every page on your website will have a bit of HTML code that is called the “title tag”.

☑ Relevant schema markup

This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page. If your site information is found useful by audiences, it will also encourage visitors to return. Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on your chosen topic.

Optimization Checklist:

You must avoid stuffing your target keyword in every image alt tag in your content. Google will surely penalize you if they notice that you’re stuffing keywords. We know the saying, “Content is king.” and yes, good content can do very well in the search engines. But you’ve got to make sure that the content you’re producing satisfies search intent. Not only do header tags give information about what the content and/or webpage is about, but HTML header tags also create a pleasant user experience.

Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain. Don’t forget to test the quality of your schema markup with a schema tester. The description should be completely unique and provide an overview of what the user will find when they click through to your page. WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page.

It evaluates the highest ranking content for your keyword and provides a set of relevant key phrases to guide you as you create content. Subsequent header tags can then be used after—H2, H3, and so on. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site.

Even adding original images to your content is the bare minimum today. Passage ranking means that SEO Anomaly Google ranks specific paragraphs or parts of your content instead of the whole page. Remember to incorporate synonyms and LSI keywords to rank the page for even more keywords. I’ve just released a free tool that uses Claude’s AI to analyze your content against Google’s actual human quality rater guidelines. These four tools will do everything you need to ensure that your content is perfectly optimised for Google.

Typically, off-page SEO involves interacting with other websites and online platforms. The development of the best SEO strategy for your website may require more than a week, especially if your business operates in a highly competitive niche. Although this process may seem unnecessary at first, you’ll surely be thankful for planning everything ahead when you start the optimization process. An astonishing fact is that 15% of daily Google searches have never been searched before.

This helps you gauge the effectiveness of your on-page optimization and make necessary adjustments to your strategy. Learn exactly how to optimize your content for search engines and users. If you don’t optimize your content for Google, people are unlikely to find it.