Connect with him on LinkedIn or through the BruceClay.com website. AnswerThePublic is a search listening and keyword tool that gets autocomplete data from Google and other search engines. Entering a keyword into this tool gives you a list of phrases and questions people are searching for around your keyword. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed. Seolyzer is a free SEO tool for site crawling, log analysis, and determining how search engines like Google view your website.

Spot and Fix Declining Content

Simply put, structured data is your chance to tell search engines how you want your search results to appear. An in-depth keyword analysis can help you uncover those valuable keywords. By taking a close look at the keywords your competitors rely on and the ones they may be missing, you can expand your list of keywords with new opportunities. What’s more, SE Ranking integrates with Google Analytics and Google Search Console so that you can see all the essential data from each tool on a single interface. The tool also allows you to export ranking data in XLSX or CSV file formats for your convenience.

• (Make sure to tick the “Backlinks” option under “Crawl settings” as this is important for one of the checks in the template).
• Each tool has its own quirks and issues you may need to familiarize yourself with.
• While it’s not uncommon to find your content duplicated across the web, it’s typically not a problem, unless those sites outrank you.
• An SEO audit is an important task that should be carried out regularly in order to maintain a good ranking in search engines.
• If there are any issues, Google will include a list of affected pages, the specific issue, and some steps you can take to have it resolved.

Seobility lets you drill down into these pages, displaying all errors and SEO issues identified in the global site audit for each particular URL. This way, you can optimize your most important pages with precision. I love ContentShake AI because it helps you with content creation by generating niche-based or general content ideas, and it allows you to create, edit, and publish SEO articles to your WordPress site. It also simplifies sentences and rephrases sections to your satisfaction and assesses your content’s readability and tone of voice. Since SE Ranking is a white-label SEO tool, you can build custom SEO reports with branding and personalization options. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization).

What makes the best SEO audit tool?

Review your image optimization practices, checking that images include descriptive filenames and alt text while being properly sized and compressed. Crawlability refers to a search engine’s ability to access and navigate through all the content on your website. Indexability, on the other hand, refers to whether search engines can analyze and store your pages in their index after crawling them, making your pages eligible to appear in search results. SEO audits serve as strategic roadmaps for digital marketing efforts and help businesses allocate resources where they will have the greatest impact. Implementing audit recommendations typically leads to increased SEO Anomaly organic traffic, higher conversion rates, and a stronger return on digital marketing investments. Like lazy-loading, infinite scroll can be good for user experience, but not-so-great for search engines.

Gradually progress to higher levels as your site grows and your objectives become more ambitious. If you’re going to hire someone, an SEO audit can be a standalone service or a way to test out an agency or consultant before a longer-term engagement. Please note that we will ask for a valid payment method during the signup process. However, rest assured that we won’t charge you anything if you decide to cancel before the end of your free trial period. There is no cancelation period, so you can cancel at any time during the trial. With our paid plans, there are no limitations on the number of crawls you can perform.

Lazy-loading has become more popular, especially since native browser support. Many CMS frameworks, including WordPress, now incorporate lazy-loading of images by default. Typically what happens when you use an iFrame is that Google « flattens » the iFrame with your content and considers it a part of the content itself. While this generally works, it can become problematic if the iFrame doesn’t load, or Google has trouble accessing the iFrame. The score will change over time as you fix issues and incorporate suggestions. Most modern CMS systems allow you to easily define OG and other social metadata, and even define defaults for these values, so it’s best not to leave them blank.

A mobile-friendly website includes responsive design, appropriate text sizing, touch-friendly navigation, and fast loading times on mobile networks. The correct way to implement infinite scroll is with paginated loading, which means the URL changes as the visitor scrolls down the page. This allows users to share and bookmark specific pages of your content, as well as allows search engines to index individual sections of your content. Google recommends signaling your paginated loading using the History API, which tells the browser when to update the displayed URL as the user scrolls.

The Search Atlas Site Explorer Tool’s keywords tab helps you identify the organic keywords your website ranks for, along with key metrics such as organic traffic and traffic cost. To benchmark against competitors, start by identifying your top SEO competitors using tools like the Search Atlas Site Explorer Tool, focusing on those ranking for the same target keywords. Compare their domain metrics, top-performing pages, and backlink profiles to assess strengths and weaknesses.