This guide, we’ll outline proven strategies to boost your position in Google’s search results. From technical optimization to creating high-quality content, these foundational SEO practices can enhance your visibility and attract more organic traffic. Regularly monitor your site’s performance, adapt to changing algorithms, and refine your strategy based on data-driven insights.
Redirecting one of these to the other to consolidate backlinks may help us rank higher for this keyword. For example, suppose we set our guide to building a content marketing strategy as the target page. In that case, there are 13 potential internal link opportunities. Internal links are links from one page on your website to another. They’re important because they’re how PageRank flows around your site.
Create the actual content
SEO can be the difference between appearing on Google’s first page and its last. While Google doesn’t use domain authority as a ranking factor, it’s a good indicator for how well your site performs related to competitors. Sites with high domain authority likely have consistently trustworthy and useful content — which Google prioritizes.
Publish Visual Content
- “Something a lot of ‘SEO gurus’ ignore is the importance of creating snippet optimized content,” opines Freya Kuka from Collecting Cents.
- You can continuously enhance your website’s search ranking by taking action based on these insights.
- Then you’ll need to create content that is better than the web page currently in the #1 spot.
- Keyword rankings fluctuate all the time as Google strives to deliver the best results.
- These files provide directives to Googlebot, influencing its crawling behavior throughout your domain.
This crushed their ability to rank locally for anything related to roofing. A simple category switch tripled their discoverability in Google Maps. If you don’t have a Google Business Profile at all, you can create one here. Or let us build one for you—we create Google Business Profiles for all of our SEO clients. Google’s local map will also display without the user specifying a city. Of course, Google will also show a local pack when you specify a city or region in your search.
Control your Search activity
Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online. Developing the skill set to utilise social media is essential for the businesses to grow. Her passion for small business comes from her own experience in the business sector for over 30 years.
In the following sections, you’ll learn how to target your chosen keywords effectively. If you already rank for a keyword, you’ll see your ranking position in the “Keyword” column. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation. And calculate a personal keyword difficulty (PKD %) score for each one.
Now if your blog template already creates a header image (like WordStream’s does), such that SEO Anomaly it would be redundant to put it at the top of your post, move it down to the end of the post. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.
And « Pages » can help you see which pages are performing well in search results. You can use this data to modify your SEO strategy and improve your site’s visibility in search results. And you can use the « Overview » report to analyze your rankings on a keyword level. It shows a list of all your tracked keywords and their current positions. The « Landscape » report offers a snapshot of where you currently stand in your keyword rankings. You can either import keywords from other Semrush tools, from Google Analytics, or manually enter them.
