And over the years, it has developed guidelines and ranking factors to test pages for signs of quality. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries.

What is SEO? The Beginner’s Guide to Search Engine Optimization

You can start with simple fundamentals like proper site structure, engaging content, and basic keyword research to set yourself on the right path. Develop in-depth, original content that addresses the needs and questions of your target audience. Use a clear and engaging writing style that keeps readers interested.

Technical analysis and optimization

It also boosts conversions by attracting customers looking for information or solutions. Though it can be time-consuming, link building is a well-acknowledged way to enhance your search engine rankings. Attracting links to your website from more authoritative sites signals to search engines that your content is worth visitors’ time. To ensure that your website stands out in the sea of millions of others move BHS Links past the what is SEO stage and get moving on your SEO strategy. Simplilearn’s  Digital Marketing Post Graduate Program will help you turn into an industry-ready SEO professional from day one. Search Engine Optimization (SEO) helps search engines understand your content and connects it with users looking for information about your business.

Understand your target audience from an SEO perspective.

Your first task is to come up with the seed keywords – phrases you’ll use as the stepping stone to finding more keyword ideas. For example, if you run a coffee blog, simple phrases such as “coffee beans”, “coffee machines” or “espresso” will work great. In this chapter, you will learn how to find your niche and how to find profitable keywords you can rank for.

• If you’re running a website, you’re probably aware of the importance of SEO.
• You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.
• But it’s kind of hard to pull out the best questions that people are asking.
• But the next step is to add more instances of the main keyword—along with variations and secondary keywords—throughout the content.
• This content has been made available for informational purposes only.

Local SEO is a strategy to make your business more visible in local search results on search engines like Google. When people search for services or products near them, local SEO helps your business appear at the top of the results. To drive organic traffic, your content needs to be created specifically for topics that people actually search for.