Instead, they focus their efforts on the most significant ranking factors. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. External links are not the only thing that matters for SEO, internal links (the links within one’s own website) play a large role in SEO as well. Creating an XML sitemap can also be a good way for larger pages to help search engines discover and crawl all of the site’s pages.

That said, although it might have its lure and can be used on test sites, black hat SEO typically ends in a penalty from search listings. Again, it makes sense, as the search engine needs a way to assess the company’s location. However, one additional element of on-page optimization is a company’s name, address, and phone number on a page. All this information combined helps customers choose which business to engage with. That’s how you waste your reader’s time and inevitably decrease the value of your content rather than add to it. In the second example, I’ve targeted my primary audience (crafters) first and placed the theme of cats in the right context from the get-go.

Marketing Miner

And as that page has accumulated links, it made its way onto the first page for “white hat SEO”. As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”. But thanks to this new algorithm, Google could now understand BHS Links the topic of your page. Instead, they rely on your video’s text-based title and description to determine what your video is about. Research by Dr. Ellen Langer of Harvard University tested whether people waiting in line to use a copy machine would let a stranger cut in front of them.

With that in mind, it’s time to show you how to make sure that your content keeps Google searchers on your page. But you don’t need to write an amazing description 100% of the time. Finally, optimize your content to rank in the featured snippet. Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query.

• You start by feeding a keyword into a report, which brings up the content optimization interface.
• SEOquake can sometimes lead to a crowded SERP because of the amount of data it shows.
• A search engine results page or SERP is a page that shows up when a user enters a search query.
• This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways.
• With Google Search Console, you can also take advantage of Google Search Analytics, which provides in-depth SEO data, including how your tailored keywords perform.

Build links from relevant websites

This process matters to website owners for two critical reasons. First, your website needs to show up in the list of search results when someone searches for relevant terms. If the search engine doesn’t understand what your site is about, it won’t put it in the right place in the index, and it won’t appear in search results. On top of that, you need to follow some simple on-page SEO best practices. Page elements like title tags, image alt text, or schema markup can help Google better understand your content. And over the years, it has developed guidelines and ranking factors to test pages for signs of quality.

Here, you can find a comprehensive list of on-page SEO and technical issues impacting your website’s search performance. In the results, the “Top Opportunities” section will show you the keywords you’re missing out on (“Missing”). And those where your competitors have a higher ranking (“Weak”).